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Article: Healthful treats.(fruit snacks category review)
- Article from:
- Private Label Buyer
- Article date:
- December 1, 2006
CopyrightCOPYRIGHT 2006 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Due in part to their versatility as an on-the-go snack and their fun factor, fruit snacks appeal to various consumers--adults and children both enjoy the convenience, flavors and healthful benefits that come with eating fruit snacks. But getting consumers to experiment with store brand fruit snacks can pose new challenges for retailers. Position store brand products directly to the right of national brands, so as to catch the attention of customers and allow them to cross-compare the health benefits, flavor profiles and price savings between national and store brands.
Packaging plays a significant role in the fruit snacks category, primarily because items in the ...