|
|
Article: Promoting Financial Ed To Hispanic Market-Sounds Like A Job For Capt. Super Saver.(PrimeWay Financial Credit Unions )
- Article from:
- Credit Union Journal
- Article date:
- January 8, 2007
- Author:
CopyrightCOPYRIGHT 2007 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
HOUSTON -- In a unique approach to preach financial education to the area's Hispanic market, PrimeWay FCU debuted its newest superhero during a professional soccer game here recently.
The bilingual Captain Super Saver-a.k.a. Rodney James, business partner specialist at PFCU-wore a black mask along with tights and a cape of blue and yellow as he entered a crowd of about 16,000 people during a home game of Dynamo, Houston's first professional soccer team.
He had an entourage of people with him that were handing out stuff with fun, financial facts," said Michelle Oshinski, VP of marketing at the $262-million PFCU, noting that while soccer games are not ...