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Article: MAC BUILDS A DOLL'S HOUSE.(MAC Cosmetics)
- Article from:
- WWD
- Article date:
- January 5, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naughton and Pete Born
MAC Cosmetics, the revolutionary brand that detonated the traditional definition of feminine beauty with RuPaul as an icon and raised a banner in the fight against AIDS, is once again dipping into the collective psyche. By building its spring color story around an 11 1/2-inch doll, MAC is trying to strike a chord of long-forgotten childhood fantasies driven by dreams of being Barbie.
"There's a great fantasy to Barbie," observed James Gager, senior vice president and creative director for MAC Cosmetics Worldwide. "There's a classicism to Barbie that will never go away." While designers like Diane von Furstenberg, Anna ...