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Article: Handicraft exports: some suggestions for successful marketing.
- Article from:
- International Trade Forum
- Article date:
- April 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 International Trade Centre UNCTAD/GATT. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To export successfully artisans producing handcrafted products need to be able to supply according to the quantity, quality, design, price and timing requirements of the foreign buyer. Although this is often not an easy task for small handicraft producers, who may be located in rural areas far from commercial centres, they can take certain steps in conjunction with appropriate government and trade organizations that can facilitate their international marketing efforts. The following are some general hints on ways to increase handicraft exports.
Determine export supply
Supplies of handicrafts should be at levels that are of commercial interest to importers. The ...