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Article: Science toys find the winning formula. (Industry Overview)
- Article from:
- Playthings
- Article date:
- August 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Variety of product and educational themes makes these toys a retail favorite
While the hottest licenses and the next video game with a million megabytes grab the headlines, a quiet category like science toys is putting a smile on many retailers' faces.
Educational/Scientific Toys increased in manufacturer dollar shipments, from $50 million in 1992 to $53 million in 1993. Units shipped stayed constant, at 7 million in both 1992 and 1993.
What's so good about science toys? Wesley Dunn, owner of Dunn Toys and Hobbies of Daytona Beach, Fla., says that there is a huge variety of science toys, and not many stores in his area sell them. Also, a science toy ...