Article: Profitable opportunities.(New Products & Marketing: MARKETING INSIGHTS)(consumption data of cheese varieties)

The success of U.S. cheese makers and cheese marketers has been the envy of others in the food business for more than two decades.

On further examination, however, some segments of the cheese trade are clearly facing some steep challenges. On the other hand, the specialty cheese segment is enjoying unprecedented growth. More importantly, it is profitable growth as specialty cheese makers break free of some of the inherent problems facing commodity cheeses.

Commodity cheeses are an important part of the business, but there is more to the story. First, a look at the commodity side of the ledger.

Mozzarella cheese has been the brightest star with ...

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