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Article: Profile: Stockwell finds its niche as quick-turn silicones specialist in tech sector.(Company overview)

Article from:
Rubber & Plastics News
Article date:
January 8, 2007
Author:
Copyright

Byline: Brad Dawson

Stockwell Elastomerics Inc.'s leaders never have been afraid to make changes to capitalize on new opportunities.

But sometimes even the guy in charge can go too far.

William B. Stockwell, the custom molder's fourth-generation president, decided in 2005 to change the company's longtime name-Stockwell Rubber Co. Inc.-to SRC Elastomerics Inc. He wanted less focus on the family name but a new emphasis on the term "elastomer'' because of the company's overwhelming concentration on specialty materials.

Stockwell had done all the legal work to make the name change, but then he ran the idea past several key customers. "My ...

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