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Article: American Eagle Outfitters Accelerates Expansion of aerie Intimates Sub-brand Through Stand-Alone Locations.
- Article from:
- Business Wire
- Article date:
- January 11, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WARRENDALE, Pa. -- American Eagle Outfitters, Inc. (NASDAQ:AEOS) today announced that it will open at least 15 stand-alone stores in 2007 for its new intimates apparel sub-brand, aerie by American Eagle.
American Eagle launched the aerie sub-brand in September 2006, featuring a new collection of intimates and dorm-wear for the 15 to 25 year-old AE girl, which includes undies, bras, camis, hoodies, robes, boxers, sweats, bras and leggings. The collection is offered in all American Eagle stores, including 18 side-by-side stores and on ae.com. The company also tested three aerie stand-alone locations and is now expanding its real estate strategy for the brand based ...