WOONSOCKET, R.I. -- CVS Corp. has formed an exclusive relationship with LaVar Cosmetics to distribute a line of specialized hair care items.
The Ellin LaVar Textures line is designed specifically for the needs of women with textured or "challenged" hair.
"I'm thrilled to be able to offer my line of hair care products to consumers everywhere through our exclusive partnership with CVS," says Ellin LaVar, senior vice president of product development at LaVar Cosmetics.
Extensive research has revealed a strong, unanswered consumer need for a premium, salon-inspired solution with efficacious benefits, says LaVar.
"Approximately 40% of women consider their hair to ...