Article: A CHIP OFF THE CREDIT CARD FIRMS TRY TO LIMIT FRAUD WHILE BUILDING AN INTERNET MARKET.(LIFE & LEISURE)

Byline: BOB TEDESCHI New York Times

Credit card companies love the Internet, since they pocket a share of most e-commerce transactions. But like everything in the world of revolving credit, that love has limits.

In particular, stolen cards used to make purchases online cost credit card issuers millions each year -- pushing the price of doing business on the Web higher for banks, merchants and, ultimately, users.

So, even as the major credit card companies and the banks that issue those cards explore ways to build Internet market share, they are also looking for creative ways to limit fraud.

The recent launch of the American Express blue ...

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