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Article: AD PIONEER DAVID OGILVY DIES.(BUSINESS)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- July 22, 1999
CopyrightCOPYRIGHT 1999 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Associated Press
NEW YORK -- David Ogilvy, the master advertising man whose success proved you can become rich by never underestimating the intelligence of the American people, died Wednesday at his home in France. He was 88.
His death was announced in New York by Ogilvy & Mather, the mega-agency he started in 1948 with two staffers and no clients. He had suffered a long illness.
Ogilvy put the eye-patched man in his Hathaway Shirt, created Commander Whitehead of the Schweppes ads, made Dove a major brand by trumpeting how it ``creams your skin while you wash.''
But his greatest legacy was an approach to advertising that assumed ...