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Article: Vision Express moots pitch for #7m business.(Brief article)
- Article from:
- Marketing Week
- Article date:
- January 11, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Vision Express, the UK optician chain is understood to have approached ad agencies to pitch for its #7m advertising account.
Several agencies have received an e-mail from the retailer expressing interest in appointing and retaining a single agency - previously the Vision Express creative account was handled on a project basis.
In May last year the company handed Swiss agency Seeaytch Advertising Network the advertising business for its new Alutech range of glasses (MW May 25). The agency developed a campaign promoting its "ultra light" spectacle range featuring the slogan "Alutech - they take the weight off your face."
The appointment ...