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Article: Jaipur well over plan at Bloomingdale's. (women's perfume) (Brief Article)
- Article from:
- WWD
- Article date:
- August 19, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Jaipur, the new women's scent from Parfums Boucheron that was launched last week at Bloomingdale's, is well on its way to joining the store's elite.
Jane Scott, vice president and divisional merchandise manager of cosmetics and fragrance at Bloomingdale's, said Jaipur has been exceeding the store's sales plan, which would put it in the top five along with its predecessor, the Boucheron signature scent.
"What we thought we would do in three weeks we will do in two," Scott said. "We are ecstatic."
While the company originally had planned Jaipur to do twice the volume that Boucheron did at its launch in 1988, the new scent has been ...