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Article: G+G - what a concept! (Graj + Gustavsen) (Company Profile)
- Article from:
- Daily News Record
- Article date:
- August 22, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Several things set the marketing and design finn of Graj+Gustavsen apart -- and not just the fact that its creative talents are extolled by everyone it's currently involved with.
While partners Simon Graj, Ray Graj and Eric Gustavsen work with the apparel industry, they are not merely in a design-for-fee service capacity -- that is, helping to market clothes that have already been designed by an outside company. Rather, they are conceptual strategists, involved from start to finish in brand development. Ray Graj uses the term "visionary architects" to describe their approach.
Senior partner Simon Graj, who is a walking philosophical manifesto, expounds ...