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Article: Before and after photos can help market a Mohs practice.(Dermatologic Surgery)(treating skin cancer)
- Article from:
- Skin & Allergy News
- Article date:
- January 1, 2007
CopyrightCOPYRIGHT 2007 International Medical News Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN DIEGO -- When Dr. Edward Yob moved to Oklahoma 16 years ago, he became the first physician in that state to perform Mohs surgery. The dermatologists in Oklahoma, however, were not impressed.
They saw no need for such a fancy approach, Dr. Yob said at a meeting sponsored by the American Society for Mohs Surgery.
As a result, he learned to woo a constituency. One practice he has adopted is to take before and after pictures of his cases, and he sends them to the referring physician when he sends the patient back after Mohs, said Dr. Yob, who practices in Tulsa.
He sends the pictures along with a letter and his preprocedure and postprocedure ...