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Article: Ridley races into NASCAR.(PSB FOCUS: V-Twin Expo)
- Article from:
- Powersports Business
- Article date:
- December 25, 2006
- Author:
CopyrightCOPYRIGHT 2006 Ehlert Publishing Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ridley Motorcycles has found a new marketing arena in its quest to convert more of the nonmotorcycling public into bike riders: NASCAR.
The Oklahoma City manufacturer signed a six-figure agreement that will extend well into 2007 to be the lead sponsor of a race car in the Busch series, one of three divisions in the increasingly popular NASCAR series.
Besides drawing 200,000 fans, if not more, to tracks across the nation, NASCAR also offers Ridley another potentially lucrative draw: the female consumer. Ridley's automatic motorcycles are largely targeted toward women, an increasing demographic in the industry. Women also are playing a bigger role in the ...