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Article: PC is the right Rx for Arkansas bank. (personal computer, First National Bank of De Witt) (Company Profile)
- Article from:
- American Banker
- Article date:
- August 29, 1994
- Author:
CopyrightCOPYRIGHT 1994 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AT ARKANSAS' First National Bank of De Witt, management says it is working harder to attract deposits it once took for granted.
Officials at the $75 million-asset bank also say they are working smarter: In the last five years they have installed personal computers to make their employees more efficient and deliver better customer service.
Sherry P. Criswell, First National's cashier and director of operations, said that over the last few years the bank has seen a slight but steady drop in deposits as interest rates on certificates of deposits have fallen, and customers have moved money elsewhere.
To remain competitive, the bank launched a two-pronged strategy: ...