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Article: Extra! Extra! Investor's Business Daily Selects Aprimo Marketing(TM) to Manage Its Marketing Campaigns.
- Article from:
- PR Newswire
- Article date:
- January 16, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Industry-leading EMM Software Chosen to Help Create A Succinct, Strategic Marketing Campaign
INDIANAPOLIS, Jan. 16 /PRNewswire/ -- Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Investor's Business Daily, Incorporated (IBD), publisher of the national business and financial daily newspaper, and its companion Web site Investors.com, has selected Aprimo Marketing(TM) to centralize and manage all of its marketing campaigns. IBD will use Aprimo Marketing as a fully integrated, end-to-end strategic marketing solution.
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