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Article: Now In The Market.(JM Associates Federal Credit Union hired OneBridge )(Orlando Federal Credit Union hired Lending Solutions Inc.)(Credit Union Direct Lending's new logo)
- Article from:
- Credit Union Journal
- Article date:
- January 15, 2007
CopyrightCOPYRIGHT 2007 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CUDL Creates New Logo, Brand
RANCHO CUCAMONGA-Credit Union Direct Lending has unveiled a new brand and logo featuring its trade name "CUDL," and rendered in the newly adapted corporate colors of blue and red.
The company surveyed credit unions and dealers of their awareness and use of the company brand, and found inherent brand equity with the name "CUDL" by both constituencies. The new logo includes the tagline "Fast Friendly Credit Union Financing," which underscores and communicates the company's position in the marketplace, it said.
CUDL also re-launched the company website at www.cudl.com.
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