Article: Wharton School Publishing.(The 86% Solution - How To Succeed In the Biggest Market Opportunity of the 21st Century)(Making Innovation Work: How to Manage It, Measure It, and Profit from It)(Brief article)(Book review)

Wharton School Publishing

1 Lake St., Upper Saddle River, NJ 07458

www.whartonsp.com

Two powerful titles reveal how to profit in hard times. Vijay Mahajan and Kamini Banga's THE 86% SOLUTION: HOW TO SUCCEED IN THE BIGGEST MARKET OPPORTUNITY OF THE 21ST CENTURY (0131589070, $26.99) discusses emerging markets: the key to the future. Emerging nations have many risks and potentials: the solutions for these nations offer a balance between tradition and innovation and are based upon author experiences with these emerging markets. Any company or business manager seeking to understand these markets will find THE 86% SOLUTION a key to understanding ...

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