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Article: Wharton School Publishing.(The 86% Solution - How To Succeed In the Biggest Market Opportunity of the 21st Century)(Making Innovation Work: How to Manage It, Measure It, and Profit from It)(Brief article)(Book review)
- Article from:
- California Bookwatch
- Article date:
- January 1, 2007
CopyrightCOPYRIGHT 2007 Midwest Book Review. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wharton School Publishing
1 Lake St., Upper Saddle River, NJ 07458
www.whartonsp.com
Two powerful titles reveal how to profit in hard times. Vijay Mahajan and Kamini Banga's THE 86% SOLUTION: HOW TO SUCCEED IN THE BIGGEST MARKET OPPORTUNITY OF THE 21ST CENTURY (0131589070, $26.99) discusses emerging markets: the key to the future. Emerging nations have many risks and potentials: the solutions for these nations offer a balance between tradition and innovation and are based upon author experiences with these emerging markets. Any company or business manager seeking to understand these markets will find THE 86% SOLUTION a key to understanding ...