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Article: Media convergence: 'just do it': changing people's way of thinking is key to 'the media revolution' in northern Denmark.(Goodbye Gutenberg / Pushing Forward)
- Article from:
- Nieman Reports
- Article date:
- December 22, 2006
- Author:
CopyrightCOPYRIGHT 2006 Harvard University, Nieman Foundation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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No beer was served at the early morning orientation meeting in the Nordjyske newspaper newsroom in November 2002. As things turned out that day, the absence of beer was one of the smaller changes to emerge from this gathering of the 250 staff members at the newspaper. As I walked into the room as the new newsroom editor, the reporters knew something else was about to happen. And it did.
At our first gathering, I asked if we could set two goals to work on together: It should be fun to be a reporter at Nordjyske, and together we should do good journalism.
Arms crossed, the reporters nodded to me in silence. Through the years they had built a reputation of being the ...