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Article: Twentieth Century Fox Filmed Entertainment Awards Media Duties to Zenith.
- Article from:
- Business Wire
- Article date:
- January 16, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- Twentieth Century Fox Filmed Entertainment announced today the appointment of Zenith Media, a division of Publicis Groupe SA, to its media account in North America.
The assignment includes all media buying (broadcast, digital, OOH, magazines) and strategic media planning for theatrical releases and all media planning for home entertainment, and includes all releases under Twentieth Century Fox, Fox Atomic, Fox Searchlight Pictures, Fox 2000 Pictures, Twentieth Century Fox Animation, and all home entertainment releases. Newspaper buying was not part of this review and Fox runs an in-house media planning operation for theatrical releases which Zenith ...