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Article: YELLOW PAGES DIALING UP HUGE PROFITS.(BUSINESS)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- August 17, 2003
CopyrightCOPYRIGHT 2003 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: SETH SUTEL Associated Press
NEW YORK -- When several Yellow Pages publishers came up for sale recently, something interesting happened: Investors paid huge sums for them.
The Yellow Pages, possibly the least glamorous backwater of the media business, is one of the most profitable. Sure, the Internet is a long-term challenge, but the business model of selling ads to local plumbers and pizza joints still has an amazing staying power.
People use the Yellow Pages less frequently than they did before the Internet arrived, but that decline has leveled off in recent years, and more than half of all adult Americans still use the Yellow Pages at ...