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Article: Ringback tones continue modest growth; But operators see more potential for big payback.(News)
- Article from:
- RCR Wireless News
- Article date:
- January 15, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: COLIN GIBBS
Full-track, over-the-air downloads have yet to gain any serious traction, and ringtones are so 2006. But when it comes to mobile music applications, U.S. carriers increasingly are looking to ringback tones to boost data revenues.
Ringback tones-music clips that a caller hears instead of a traditional ring before the person being called picks up the phone-continue to garner attention, according to new figures from M:Metrics, even as the U.S. ringtone market plateaus. The number of U.S. ringback subscribers more than tripled last year, the market research firm found, exploding from 2.4 million subscribers in January to nearly 8 million ...