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Article: Marketing consumer mobile email.
- Article from:
- Total Telecom Online
- Article date:
- January 18, 2007
CopyrightCOPYRIGHT 2007 Terrapinn Holdings Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Stacy Fassberg of AxisMobile
Network operators are facing unexpected challenges in convincing consumers to use mobile email services. Email is a killer application on the PC; why isn't it taking off on the mobile?
Thankfully, when it comes to marketing mobile email, telco marketing veterans need not look far to find market-proven strategies. In fact, you only need to look as far as your kitchen cupboard for the answers. Long before anyone ever heard of ARPU, ROI, or other telecommunications buzzwords-du-jour -- candy companies were selling to vast segments of humanity. Their key to success, beyond quality products and intelligent pricing? ...