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Article: Why You're Failing to Engage Customers; Most companies face barriers that prevent them from fully engaging customers and employees. Here are the five root causes of those obstacles -- and how to overcome them.
- Article from:
- Gallup Management Journal
- Article date:
- December 14, 2006
- Author:
CopyrightCOPYRIGHT 2006 Gallup Organization. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Tom Rieger and Craig Kamins
Synopsis: Most companies face barriers that prevent them from fully engaging customers and employees. This article explores the root causes of these barriers. It shows how to permanently remove them to clear a path to greater engagement.
All companies strive to make the most of two key assets -- customers and employees. Yet organizations unintentionally create barriers that prevent them from fully engaging those two groups.
In the first article of this two-part series, we outlined the key characteristics of those barriers, as determined by a Gallup study of barriers to engagement across several industries in seven countries. ...