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Article: Sustain calls for abolition of ASA and self-regulation.(Advertising Standards Authority )
- Article from:
- Marketing Week
- Article date:
- January 18, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sustain, the lobby group co-ordinating the campaign against "junk" food ads, has called on the Government to abolish ad industry self- regulation and the Advertising Standards Authority (ASA), which supervises it.
Richard Watts, campaign co-ordinator for The Children's Food Campaign at Sustain, says: "The Advertising Standards Authority is an industry- run body, enforcing an advertising code drawn up by the industry. The sooner we break up this cosy little monopoly the better. Children deserve decent protection from junk food advertising, and they are not going to get it from the ASA and their industry chums."
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