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Article: CocoaVia line moves to c-stores, milk chocolate.(NEWS & TRENDS)
- Article from:
- Professional Candy Buyer
- Article date:
- November 1, 2006
CopyrightCOPYRIGHT 2006 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HACKETTSTOWN, NJ -- Masterfoods USA is launching CocoaVia Heart Healthy Snacks in single serving sizes and extending the brand with milk chocolate items.
CocoaVia Original Dark Chocolate Bars and Almonds will be available as single serve items. The products are formulated with calcium, folic acid, vitamins B6, B12, C and E, and contain 90 to 100 calories per serving. The 0.78-ounce bars and one-ounce almonds both have SRPs of $1.29.
Jamie Mattikow, president of Mars' nutrition for health and well-being division, says: "CocoaVia has sold well in multi-packs; this is a great opportunity for us to reach consumers who are looking for healthier options on the go."