|
|
Article: Skin care moves to better neighborhood. (mass merchants move skin care products to cosmetics departments)
- Article from:
- WWD
- Article date:
- October 7, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Mass market skin care has developed a new wrinkle.
After years of relegating treatment products to the less glamorous health and beauty aids aisles, major drugstore and discount retailers are making space for skin care in their cosmetics departments as the brands become more high-tech and salable.
Even though health and beauty aids aisles are far away from cosmetics in many stores, they did offer skin care plenty of space. Attracted by the space -- and traffic -- L'Oreal's Plenitude, for example, led efforts to create skin care departments within health and beauty aids.
But with the advent of more sophisticated mass skin care ...