Article: FRITOS CORN CHIPS TEAMS UP WITH REBA MCENTIRE FOR TITLE SPONSORSHIP OF NBC-TV'S THANKSGIVING SPECIAL, 'REBA!'

 
Fritos Special-Edition Packages Featuring Country Music 
 Diva to Appear in Stores Beginning November 1 
PLANO, Texas, Oct. 12 /PRNewswire/ -- Frito-Lay, Inc. announced today that Fritos Corn Chips is launching a fully integrated media and marketing platform that includes the title sponsorship of a network holiday special featuring Reba McEntire and the production of 3 million specially produced packages with the superstar's image on Fritos bags -- the first time ever a celebrity has appeared nationally on Frito-Lay packaging. 
Reba McEntire, who recently won Vocal Event of the Year with Linda Davis for "Does He Love You" at the Country Music Awards, ...

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