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Article: FRITOS CORN CHIPS TEAMS UP WITH REBA MCENTIRE FOR TITLE SPONSORSHIP OF NBC-TV'S THANKSGIVING SPECIAL, 'REBA!'
- Article from:
- PR Newswire
- Article date:
- October 12, 1994
CopyrightCOPYRIGHT 1994 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fritos Special-Edition Packages Featuring Country Music
Diva to Appear in Stores Beginning November 1
PLANO, Texas, Oct. 12 /PRNewswire/ -- Frito-Lay, Inc. announced today that Fritos Corn Chips is launching a fully integrated media and marketing platform that includes the title sponsorship of a network holiday special featuring Reba McEntire and the production of 3 million specially produced packages with the superstar's image on Fritos bags -- the first time ever a celebrity has appeared nationally on Frito-Lay packaging.
Reba McEntire, who recently won Vocal Event of the Year with Linda Davis for "Does He Love You" at the Country Music Awards, ...
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