|
|
Article: Trader Joe's fills 'feel-good' grocery niche: Gourmet goods at reasonable prices feed a cultlike following.
- Article from:
- Contra Costa Times (Walnut Creek, CA)
- Article date:
- January 21, 2007
CopyrightCOPYRIGHT 2007 Contra Costa Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Blanca Torres
Jan. 21--For Marnaie Yarner of Walnut Creek, shopping at Trader Joe's is an experiment. She goes to the one in Walnut Creek at least once a week and leisurely browses the aisles, scanning shelves for something to catch her eye.
"I come here to find interesting food," Yarner said. "The prices are low, so you don't feel like you're losing a lot of money if you don't like it."
Like Yarner, millions of shoppers nationwide are attracted to the eclectic healthy lifestyle offerings at Trader Joe's, giving the chain a strong cult following.
Although grocers such as Andronico's and Albertsons have scaled back in recent ...