Article: Classified ads draw new ITV Local site; MEDIA & MARKETING.(Business)

Byline: By Joanna Geary Media & Marketing Editor

ITV is to launch its Midlands broadband portal next month as part of a pounds 4 million project to take its regional news programmes online.

The ITV Local site, which will operate under the ITV Central brand, will see a range of regional content available online: including local news bulletins, weather, in-depth interviews and user-generated material.

The project - which will launch simultaneously with ITV London - will also provide the broadcaster with its first opportunity to bid for classified ...

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