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Article: Classified ads draw new ITV Local site; MEDIA & MARKETING.(Business)
- Article from:
- The Birmingham Post (England)
- Article date:
- January 22, 2007
CopyrightCOPYRIGHT 2007 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: By Joanna Geary Media & Marketing Editor
ITV is to launch its Midlands broadband portal next month as part of a pounds 4 million project to take its regional news programmes online.
The ITV Local site, which will operate under the ITV Central brand, will see a range of regional content available online: including local news bulletins, weather, in-depth interviews and user-generated material.
The project - which will launch simultaneously with ITV London - will also provide the broadcaster with its first opportunity to bid for classified ...