PERT PLUS READIES FOR SECOND COMING.(Innovative Brands)

WWD;  November 17, 2006 ;     636 words ......ghost brand Pert Plus be brought...Phoenix-based Innovative Brands believes...focus groups, Innovative Brands found that two-thirds of Pert Plus users, who...to ramp up Pert Plus sales. Jacober...strategy, and Innovative Brands would be...

Engauge Marketing Launches New Strategy for Pert Plus.

PR Newswire;  July 1, 2008 ;     525 words ......campaign for Innovative Brands, owner of Pert Plus 2-in-1 shampoo...The new Pert Plus campaign...Marketing for Innovative Brands' Pert Plus...really gives Pert Plus a unique...voice. About Innovative Brands Innovative...

Innovative Brands Acquires Sure(R) From The Procter & Gamble Company.

PR Newswire;  September 26, 2006 ;     566 words ......PRNewswire/ -- Innovative Brands, LLC announced...acquisition follows Innovative Brands' purchase of Pert Plus(R) from The Procter...Company in July. Innovative Brands, a company created...introduced. About Innovative Brands Innovative Brands ...

New formulation to perk up Pert. (Procter & Gamble's Pert shampoo and...

WWD;  January 20, 1995 ;     587 words ......Procter & Gamble Co. has given its Pert Plus two-in-one shampoo brand a tune-up. Next...reformulated and repackaged versions of its nine Pert Plus shampoos to about 60 million mass outlets...hair types and to give a fresh face to Pert Plus, which has been on the market in the...

`SINK BOY' TO LEAD AD PUSH FOR PERT: P&G KICKS OFF $20 MIL CAMPAIGN...

Advertising Age;  October 12, 1998 ;     292 words ......Gamble Co. is opening the spigot for its Pert Plus shampoo- conditioner brand, with an estimated...demonstrations of the detergents' effectiveness. Pert Plus has been in decline for several years...advertising] will broaden the appeal of Pert Plus and attract new users. P&G ...

MAN-ON-THE-STREET IS A BIG PLUS FOR PERT.

Advertising Age;  October 26, 1998 ;     506 words ......putting that in your hair, it's still not as bad as Pert Plus. The old Pert Plus, anyway. In its original formulation, the 2-in...way off. So now comes a reformulated, water-based Pert Plus -- allegedly minus the residue -- and Leo Burnett...

P&G initiates some damage control. (Procter and Gamble's Pert Plus shampoo...

WWD;  April 2, 1993 ;     517 words ......The company has always positioned its Pert Plus combination shampoo and conditioner as...stronger performance claims. In late May, Pert Plus for Permed or Color Treated Hair will...specifically with our product. With the latest Pert Plus, P&G now has 28 stockkeeping units...

Najafi Portfolio Company, Innovative Brands Holdings, LLC, to Acquire...

PR Newswire;  January 14, 2008 ;     690 words ......Jan. 14 /PRNewswire/ -- Innovative Brands Holdings, LLC announced today...office and houseware products. Innovative Brands has also agreed to buy Henkel...to close within 60 days. Innovative Brands Holdings is owned by Phoenix-bas...next several years, said Innovative ...

P&G sells Sure to Innovative Brands.(deodorant Sure purchased by...

Cosmetics International;  October 6, 2006 ;     240 words ......PSG) has sold its deodorant Sure to Phoenix-based Innovative Brands LLC in order to concentrate building on higher-growth...however it is thought the deal could be $100m or more. Innovative Brands bought the rights to P&G's Pert Plus brand earlier in the year. Innovative ...

Don't worry. The Duck stays: Arizona firm buys Henkel Corp.'s Avon...

Inside Business;  March 1, 2008 ;     266 words ......Najafi. In January, Phoenix-based Innovative Brands Holdings LLC acquired Henkel Corp...worked hard to make them successful. Innovative Brands Holdings will obtain the three brands...investment firm Najafi Cos. Inc., Innovative Brands plans to change the line's name to...

P&G'S REFORMULATED PERT PLUS BUILDS CONSUMER RELATIONSHIPS.(Procter and...

Advertising Age;  June 28, 1999 ;     700+ words ......working on a plan last year to relaunch Pert Plus shampoo, he figured a Web site would...forging a relationship with consumers.'' Pert Plus desperately needed a better consumer...wash people's hair with the reformulated Pert Plus. 3 OBJECTIVES Though it was clear the...

Innovative Brands Holdings LLC.(COMPANY NEWS)

Adhesives & Sealants Industry;  April 1, 2008 ;     52 words ...Phoenix-based INNOVATIVE BRANDS HOLDINGS LLC has announced an agreement to acquire Henkel Corp...Henkel's Do-It-Yourself (DIY) line of office and houseware products. Innovative Brands has also agreed to buy Henkel's Avon, OH, facility.

Innovative Brands acquires Sure, makes plans to build...

Chain Drug Review;  October 9, 2006 ;     143 words ...PHOENIX -- Innovative Brands LLC has completed its acquisition of Sure, a leading antiperspirant...consumer brand, says Joe Jacober, chief executive officer of Innovative Brands. The company, which was created by Phoenix-based private equity...

Shampoo/conditioners catch on. (combination shampoo and conditioner...

Chain Drug Review;  January 28, 1991 ;     700+ words ......Co., which in 1987 relaunced Pert as Pert Plus, a two-in-one shampoo and conditioner...3% share of the U.S. shampoo market. Pert Plus though is not P&G's only product...That's not impossible considering that Pert Plus already commands 14.3% of the nearly...

What's New at Procter & Gamble?

Global Cosmetic Industry;  May 1, 1999 ;     700+ words ......brands active in Asia-Pacific. P&G's Pert Plus was originally introduced in 1987 as...shampoo and conditioner. Now there's a New Pert Plus that features a clean conditioning technology...versions that address all hair types: Pert Plus for Normal Hair, Pert Plus for ...