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Article: Search Analytics: A Guide to Analyzing and Optimizing Web Site Search Engines.(Brief article)(Book review)
- Article from:
- Online
- Article date:
- January 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Search Analytics: A Guide to Analyzing and Optimizing Web Site Search Engines by Hurol Inan
ISBN: 1-4196-2609-4 Published: 2006 Pages: 56 pp.; PDF file Price: $9.95 ($19.95 for print)
Available from: Hurol Inan, Suite 3, Level 4, 35 Buckingham St., NSW Australia 2010; www.hurolinan.com
This brief book covers a topic that has long been ignored--search analytics. While it seems everyone strongly desires to be No. 1 in Google search results, few Webmasters are concerned about the performance of the search engine on their own Web sites. They seem to think that simply providing a search box will satisfy users.
This book, ...