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Article: Gunnell to champion healthy British chicken.(Sally Gunnell)(Brief article)
- Article from:
- Grocer
- Article date:
- January 6, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Former Olympic hurdler Sally Gunnell has been signed up as the face of British chicken in 2007.
Her participation marks the start of a 1m [pounds sterling] campaign from British Chicken Marketing, which is looking to capitalise on the meat's health credentials. It is being positioned as 'the perfect choice for healthy family life' after BCM identified middle-aged mums as the key market.
It follows a year of negative headlines about chicken, ranging from bird flu to allegations of rising fat content.
Gunnell will front seasonal campaigns in the spring, summer and autumn, including the Roast a Great British Chicken weekend on 3-4 March. In the ...