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Article: HOLIDAY INN WORLDWIDE ANNOUNCES NEW BRANDING STRATEGY; INTRODUCES NEW BRAND, NEW PRODUCTS
- Article from:
- PR Newswire
- Article date:
- September 13, 1994
CopyrightCOPYRIGHT 1994 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA, Sept. 13 /PRNewswire/ -- Holiday Inn Worldwide, which is owned by Bass PLC, today announced a major new branding strategy, a new brand and several new products. The changes affect the company's operations in the Americas and Europe-Middle East-Africa Divisions.
The strategy adds even greater momentum to an already successful organization, which has been opening hotels at a record pace worldwide over the past 20 months -- one every other day, on average. The new branding strategy also provides franchisees and guests with a wider range of hotel products, positions Holiday Inn to take advantage of future growth markets and provides business and leisure travelers ...