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Article: WARREN-TRICOMI EYES DEPARTMENT STORES.(Joel Warren and Edward Tricomi's Warren-Tricomi hair care line's distribution agreements)
- Article from:
- WWD
- Article date:
- January 19, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Andrea Nagel
Joel Warren and Edward Tricomi have reworked their entire Warren-Tricomi hair care line to better reflect an upscale, spa-like positioning, one the salon duo hopes will expand distribution from the Limited Brands umbrella into prestige stores.
"This is going to be a major part of the business going forward," said Tricomi, the styling component of the two. His partner, colorist Warren, said product changes, such as packaging, were also made to create a coherent, cohesive brand message with consumers.
The salon owners entered into an exclusive distribution agreement with Limited Brands last year to sell their hair care ...