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Article: LINEA ROSSA ON THE RISE.(Prada Linea Rossa)
- Article from:
- WWD
- Article date:
- January 23, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Alessandra Ilari
MILAN - Prada's Miuccia Prada and Patrizio Bertelli have long been known to cater to women looking to dress up for work. But now the two increasingly want to cater to a woman's down time as well with their line Prada Linea Rossa.
The collection is the informal portion, denim and activewear included, of the main Prada ready-to-wear line. Since its launch in 1997, it has morphed significantly, to the point that it shares closet and store space with the artsy and experimental vision Miuccia Prada puts on the runway. In other words, one woman, two fashion needs.
While it has maintained its sporty edge and technical ...