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Article: BOSTON BEER SELLER CLAIMS 3 EUROPEAN IMPORTS IMPURE.(Business)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- July 7, 1986
CopyrightCOPYRIGHT 1986 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bart Ziefler
A tiny Boston beer company is taking on two giant international brewers, claiming the top European imported beers couldn't be sold in West Germany because they don't meet that nation's beer purity law.
In a series of radio and newspaper ads, Boston Beer Co. has challenged the the quality of the Beck's, St. Pauli Girl and Heineken beers sold in this country.
Beck and Co. of Bremen, West Germany, which brews Beck's and export-only St. Pauli Girl, denies the claim. Netherlands-based Heineken, brewer of the No. 1 import, acknowledged that its contains corn and they don't try to sell it in West Germany, according to the Boston ...