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Article: BEVERAGE WAR MOUNTED IN SARATOGA SPRINGS ANHEUSER-BUSCH BATTLES PERRIER.(Business)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- June 22, 1986
CopyrightCOPYRIGHT 1986 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Andrew J. Sherry
This posh spa town in upstate New York has become a base camp for a new French and Indian War.
Anheuser-Busch Inc. has enlisted a mineral water spring discovered centuries ago by the Iroquois to attack the bottled water market now dominated by imported Perrier.
Anheuser-Busch, the nation's biggest brewer, acquired Saratoga Springs Mineral Water Co. last fall as part of a diversification effort that included the purchase early this year of A' Sante Mineral Water for West Coast distribution.
"It's a strategic move as much has a financial move," said T. Michael Carpenter, group vice president at St. Louis-based ...