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Article: Promotions help, but case goods traffic down.
- Article from:
- Furniture-Today
- Article date:
- January 22, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Heath E. Combs
Tupelo, Miss.-- Even with more aggressive promotions than usual to draw buyers, traffic was down in several case goods showrooms at this month's Tupelo Furniture Market.
But they aren't counting the event out.
At case goods importer Coaster, Kerry Cochran, regional sales manager, projected that attendance would be down 25% to 30% from the last winter market in February.
The company promoted heavily in Tupelo, with pricing for some product $60 less than usual. Cochran said he mainly saw single-store retailers, with fewer multiple-store companies than usual. But Coaster did see dealers from most Southeastern states plus Indiana, Ohio and ...