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Article: New Orleans CVB Announces Aggressive Rebranding Campaign to Focus on Authentic and Dynamic Culture of New Orleans.
- Article from:
- PR Newswire
- Article date:
- January 25, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CVB Officials Introduce 2007 Marketing/Sales Initiatives and 'Forever New Orleans' Branding and Advertising Campaign
CVB Also Announces Production of 'A Whole New Orleans,' a Travel Television Show Celebrating the City's Culture, Traditions and History
NEW ORLEANS, Jan. 25 /PRNewswire/ -- The New Orleans Convention and Visitors Bureau is launching an aggressive, strategic marketing, public relations and direct sales campaign, designed to celebrate its authentic culture, lure domestic and international visitors back, preserve the city's leading industry (hospitality) and overcome misperceptions about New Orleans among consumers.
The campaign ...