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Article: Premierline Direct hands #5m task to WWAV North.(Brief article)
- Article from:
- Marketing Week
- Article date:
- January 25, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WWAV Rapp Collins North has won the #5m advertising account for Allianz Cornhill brand Premierline Direct following a review.
Marketing director Katie Aston oversaw the pitch, which involved several other undisclosed agencies. It is not known if incumbent, Manchester-based Cipher Direct Marketing, was invited to repitch the business.
The review was called in October when the niche insurance brand revealed it would quadruple its overall marketing spend to #8m ahead of "aggressive" expansion plans in the UK (MW October 26, 2006).
WWAV Rapp Collins North will be tasked with developing Premierline's brand and producing work across a range of media ...