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Article: Young women stake claim in fragrance market.(News Front)
- Article from:
- Household & Personal Products Industry
- Article date:
- January 1, 2007
CopyrightCOPYRIGHT 2007 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Young women am the heaviest fragrance users, according to a recent survey by NPD Group. However while young women are more likely to wear fragrance, their purchases lag behind other groups. According to NPD's annual Women's Fragrance Track study, although women 18 to 24 years old used more fragrance than older women in the past year, less than 60% of them purchased a fragrance. In contrast, 63% of women 25- to 34-years old, 62% of women 35- to 44-years old and 64% of women 45- to 54-years old purchased women's fragrance products within the ...
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