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Article: Eye on the competition: Japan. (countries around the globe compete for agricultural product marketshare in Japan)
- Article from:
- AgExporter
- Article date:
- September 1, 1994
CopyrightCOPYRIGHT 1994 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An important part of marketing your agricultural product overseas is knowing what the competition is up to. In most markets, especially the large ones, competition for sales is keen. This month, AgExporter focuses on the competition from other countries and what they're doing to get a share of a market. We begin with competition in Japan, the largest single-country market for U.S. agricultural exports.
Roughly 80 countries are vying for a share of Japan's huge food and agricultural import market. The country's high per capita income, changing lifestyles and food import bill worth $29.4 billion in 1993 make it a prime target for market promotion.
During ...