Article: Tourism leaders chase the bus: Officials to promote Dallas-area attractions to travel operators.

Byline: Suzanne Marta

Jan. 27--Could you be convinced in seven minutes to take a tour of Texas by bus? Starting Monday, officials from area destinations, hotels and other travel suppliers will each have seven minutes to make their case to about 700 tour operators at the American Bus Association's convention. The event, a kind of speed-dating for the tourism business, marks the first major push from local officials to attract national motor coach tour business. "This is a whole new market for us," said Paul W. McCallum, executive director of the Grapevine Convention and Visitors Bureau. More than 1 million people tour the Lone Star State by bus ...

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