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Article: Little guys seek sales in Web world.
- Article from:
- Times Union (Albany, NY)
- Article date:
- January 28, 2007
CopyrightCOPYRIGHT 2007 Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Alan Wechsler
Jan. 28--Terra Stratton wants to have the first word when it comes to toffee crunch. Really. Type "toffee crunch" into Google, and Stratton's store, The Chocolate Gecko, will come up at the top. At least it will when Stratton finishes updating the company's Web site. She just bought the store last week. Stratton is paying into a service offered by Google, and also by Yahoo. For a fee -- based on the number of times computer users click on her link -- she will ensure that anyone searching for toffee crunch on the Internet will know about her store, on Delaware Avenue in Albany. And if they want to order it, a box of Komodo Crunch is only ...
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