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Article: AFFILIATE MARKETING: Changing perceptions.(online marketing)
- Article from:
- New Media Age
- Article date:
- January 25, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As the popularity of online shopping continues to increase, affiliate marketing finds itself in a lucrative position as advertisers strive to ensure that their goods and services are sold online in the most cost- efficient way possible. The most important development within affiliate marketing, I believe, is a clear shift in perception and understanding of affiliate marketing, which has led to much greater levels of professionalism within the industry.
Much of this change in perception comes down to developments within interactive media agencies. Full-service agencies are now operating with dedicated online departments charged specifically with looking after ...