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Article: AFFILIATE MARKETING - CLIENT PERSPECTIVES: Boardroom buys in.
- Article from:
- New Media Age
- Article date:
- January 25, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Customers are reaching into their wallets to spend their money online, and companies are matching them. One estimate is that over #2bn in online sales last year will have been driven by affiliate marketing. Increasingly it's finance directors who are the driving force behind this momentum. The logic of the cost-per-acquisition (CPA) model has such an appeal to them that the question now for marketers is not whether to invest in affiliate marketing but how much?
In essence, affiliate marketing is the most transparent channel possible for driving sales. Based on the CPA model, it allows the finance director to make a direct link between money spent on ...