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Article: NIB unveils awareness push.(Northern Ireland Bureau)(Brief article)
- Article from:
- PR Week (US)
- Article date:
- January 29, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON: The Northern Ireland Bureau (NIB) is introducing its 'Rediscover Northern Ireland' campaign to raise awareness about the economic opportunities the country has to offer now that its bloody conflict has ceased.
The bureau, with help from its agency, Susan Davis International, will use cultural events to target specific audiences, said Tim Losty, NIB director. For instance, a classical music concert will bring together corporate leaders from the US and Northern Ireland and a poetry symposium at ...